Charles Green has posted an interesting thought-piece over at the Trusted Advisor site: When clients donâ€™t buy what a CPA firm is selling, itâ€™s unlikely that they donâ€™t want what youâ€™re selling. More likely itâ€™s that theyâ€™re not buying how the service is being sold. For example, a potential client is talking with several accounting firms about a significant assignment. One firm has expertise in that area an ...Read more ›
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