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Public Market Views of EBITDA: Exxon Mobil and Apple

Some very interesting implications can be noted comparing two different companies using EBITDA.  Z. Christopher Mercer, Founder and CEO of Mercer Capital, looks at how relying on EBITDA as a measure of cash flow can impact the valuation analysis conclusion if other measures are not considered. Read more about the results of this report in the Mercer Capital's Financial Reporting article, Public Market Views ...

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