Take Up an Informed Contrarian View to Disrupt the Business Valuation Profession What frustrates you about our industry? Do you think your prospects, clients, and referral sources might feel the same way? What if you took a stand? What if you stood out by promising something different than the standard operating procedures your competitors follow? What frustrates you about our industry? There must be something you don’t like about why or how we do what we do. Do you think your prospects, clients, and referral sources might feel the same way? What if you took a stand? What if you…
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One Has Traction with Prospects, the Other Does Not Any product/service can almost always be viewed as either a vitamin or a painkiller. Which do you (or your firm) offer? Any product/service can almost always be viewed as either a vitamin or a painkiller. Which do you (or your firm) offer? BVFLS Services Can be Either Vitamins or Painkillers What’s the difference? Kind of obvious, but vitamins: Are condition-generic and can be found in every grocery or drug store.And so, they’re easy to come by. Don’t have universally recognized health benefits.And so, taking them may or may not make you…
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Time to Evaluate Your Marketing Plans to Address Those Avoidable Mistakes In this article, Dr. Frederiksen describes five mistakes to avoid marketing a professional service organization.