Any service can be replicated, leaving only the execution as a true differentiator. And your difference—your winning difference—is the reason people do business with you and not someone else. It sets you apart and makes you the best choice for your ideal client. The author shares three ways to find your winning difference. Any service can be replicated, leaving only the execution as a true differentiator. A ...

There are two ways to set ourselves apart from the competition—be different or be better. Being different is more effective, but it takes some effort to demonstrate how we are different. Being better is less effective, but it takes almost no effort to draft the usual platitudes. The author shares his views on the respective choices and rewards. There are two ways to set ourselves apart from the competition: ...