Marketing Tips for Professional Service Professionals Marc Kohler, an estate planning expert, may offer other professional services professionals a template to follow to secure additional engagement. The article describes how Marc Kohler has marketed his services. In the field of tax law and estate planning (where online engagement can be difficult, if not impossible to obtain), Mark J. Kohler (”Kohler”) has built a following that exceeds 500,000 followers; these followers come from various platforms. This reach is something that many in the professional service industries have only dreamed of. As an attorney and CPA, Kohler has taken what could easily…
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2017 Marketing Tactics Your Firm Needs to Implement Now In this article, Dr. Frederiksen provides five strategies that firms need to implement to firm up or develop their referral marketing strategy and thrive in 2017.
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Make the Website Dynamic, Engaging, Educational, and Targeted In this article, Dr. Frederiksen makes four recommendations to improve a website with the goal of turning the visitor into an engagement.
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It is not Just About More “Clicks” How important is a website? In this article, Dr. Lee Frederiksen shares what his research reveals about high-performing websites; it is not about more clicks.