Turn Clients into Your Advocates Existing clients can be your advocates and a source for future work. In this article, Rod Burkert discusses how to cultivate this under used referral source. I started my solo valuation practice in July 2000. Because I specialized in estate/gift valuations, most of my work was once and done. Looking back, my biggest regret was not cultivating more of those clients—who were already starting to know, like, and trust me—into longer term consulting relationships. For example, many of the owners I worked with in a valuation-only capacity went on to transition their companies, and I…