and Why It Matters! Referral marketing has dramatically evolved over recent years and, if your firm has not adopted new tactics and strategies, you may be leaving significant business on the table. In this post, Dr. Frederiksen shares some of Hinge Marketing’s thinking about how referral marketing has changed. In the coming months, Dr. Frederiksen will continue exploring this topic, looking first at the pro ...

Conduct a Systematic, Structured Research to Get Results How can an existing marketing plan be improved? In this article, Dr. Frederiksen outlines five steps a firm can use to strengthen an existing marketing plan. ...