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    How to Excel at BVFLS Practice Development: The Four Pillar Framework

    Rod Burkert has been spreading the gospel about BVFLS practice development since 2013. In this article, he discusses a framework that he has developed and can be used to close the gap between the practice you have and the practice you want. The people I talk to all seem to have slightly different ideas about practice development. Here is one definition from a Forbes article that I like: “Business development is the creation of long-term value for an organization from customers, markets, and relationships.” A good definition, especially at the level of a large firm. But how do you execute…