It is that time of the year when we take stock of what we accomplished, what we did not, and plan for next year. But chances are, you may be too focused on tasks you can check off when they are done and not the big picture goals or where they are leading you towards—or not. This article discusses the importance of taking-in the big picture—the goals, strategies, and tactics—as one develops and/or reviews the marketing strategy. It is that time of the year when we take stock of what we accomplished, what we did not, and plan for next…
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How much are you worth? Or rather, is the answer to that question equal to the sum paid into your bank account by your employer? If not then you need to ask for more, and that means you have to negotiate with the person who pays your wages. It is something that puts the frighteners on a lot of people. It shouldn’t. To read the full article in BBC News, click: The Do’s and Don’ts of Getting a Pay Raise.
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Employee retention and engagement is a big expense. Dick Finnegan tackles one of the biggest challenges of staff turnover head on. “One might wonder why a CFO should care about employee engagement and retention,” said Finnegan, CEO of C-Suite Analytics. “And the answer is, it’s probably their biggest expense.” To read the full article in Financial Management, click: Five Steps to Reduce Staff Turnover.
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Effective Exercises for Diversity Training Evidence suggests diversity training that asks employees to see the world from others’ perspectives or to form specific goals is especially effective. The personalities of employees might affect which techniques provide the best results for them. To read the full article in Harvard Business Review, click: Two Types of Diversity Training that Really Work.
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Marketing in the New Year In this article, Dr. Frederiksen discusses the importance of thought leadership marketing and how that differs from content marketing.