Day in, and day out, how do you stay inspired? We asked nine accountants what inspires them and what advice they would give to help others in the profession find that inspiration. To read the full article in the Journal of Accountancy, click: Accountants Reveal What Inspires Them Every Day.
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On Marketing Mistakes Generally, Bad Marketing Messages in Particular, Social Networking, and More Geoffrey James at Inc.com writes: “A few months ago, I traded emails with best-selling author Seth Godin on the subject of marketing inside small businesses. The more I read over the interview, the more I realize that his advice is priceless.” Here’s an excerpt of the interview. Read the whole piece for the rest of Seth Godin’s answers to Geoffrey.