Many Physicians Find Personalized Service is Increasingly Popular Among Patients  Elizabth O’Brien at CBS Marketwatch writes that plenty of baby boomers have done the math on so-called “concierge” medicine (also known as “boutique,” “personalized” or “private physician” practices)  and deemed the investment worthy. In the typical concierge experience, a primary-care doctor accepts insurance for routine services but also charges a non-reimbursable fee that pays for amenities like 24/7 access to the doctor, same-day appointments, longer appointment times and a greater degree of personalized attention. The annual fee for such practices currently averages about $1,800.  More: