Rethinking How to Connect Effectively on LinkedIn While LinkedIn provides professionals an opportunity to connect, not all connections are desirable. In this article, Rod Bukert shares his views on how to effectively connect. I imagine you count many business valuation (BV) colleagues among your LinkedIn (LI) connections. But unless they’re sending you work, it’s not your best move. You see, if you are connected to someone, you see each other’s updates on your respective feeds. And because your updates get read by your BV colleagues, who are most likely friends, you are sending them Facebook-like information … stuff that’s nice…