Relevance and Alternate Approaches to Succeed Traditionally, accounting and financial services organizations have relied on their firms’ partners to “make it rain” or by using their connections, both personal and professional, along with a sprinkling of charisma, to bring in new business and revenue. How effective is this traditional model in a technology driven world where buyers of services can now access more information than ever to use in their decision-making strategies? Dr. Frederiksen discuss the relevancy of this traditional model. Traditionally, accounting and financial services organizations have relied on their firms’ partners to “make it rain” or by using…