Our Top Seven Ideas for Accounting and Financial Services The author discusses findings from a Hinge Research Institute (HRI) conducted with 523 professional services firms regarding why firms do not get more referrals. One interesting finding was why firms do not get more referrals. HRI found that in 72% of cases, the answer is simple: no one asked them. HRI also learned that 81.5% of service providers have received referrals from individuals and companies who they have never worked with. Below, the author explains the top seven referral marketing approaches HRI learned about. But first, the author takes a minute…