Beyond Keyword Placement—An Illustration for Search Engines to Find You In previous QuickRead articles, the author discussed the role blogging can play when marketing a firm’s services. When relevant articles are written and posted on a website, those articles can be found by prospects who are looking to solve a business challenge. But to ensure that blog posts are discovered, one needs to optimize them by adding keywords that prospects are searching for on search engines like Google. This process is discussed here. In previous articles, we discussed the role blogging can play when marketing your firm’s services. When relevant…