Tied Into Business Valuation This article provides readers with current information that emphasizes how the brain works. Understanding how the brain works and factors that may affect it positively or negatively may impact conclusions and factors that find their way into a business valuation. There are potential biases and/or blind spots. The author is not a neuroscientist but shares neuroscientific knowledge because he believes understanding brain function will alert readers to factors that may enhance one’s own analytical prowess and also find a place in the business valuation practitioner’s practice. Having worked with neuroscientists for over nine years,[i] doing research…