• Practice Management - QuickRead Top Story

    Five Forces Influencing Your BVFLS Marketing in 2020

    Opportunities Available to Drive Revenue and Remain Relevant Q1 2020 is already in the books. If you are thinking about your practice development goals, strategies, and tactics for the rest of the year, Rod Burkert has some ideas regarding what to do and identifies the opportunities associated with five options. Hard to believe that Q1 2020 is already in the books. And you might be thinking about your practice development goals, strategies, and tactics for the rest of the year. What we can achieve (goals) and how we achieve it (strategies and tactics) will be affected by forces that influence…

  • Practice Management - QuickRead Featured - QuickRead Top Story

    Do Candidates Find Your Employer Brand Attractive?

    NACVA Member Survey Findings on Employee Recruitment and Retention Hinge Marketing recently completed a NACVA member survey. In this survey, Dr. Frederiksen learned that NACVA members sought to improve recruiting and retention in their firms. These were the two highest. In addition, gathering insights about how firms approach these challenges, we also asked employee-candidates how they search for and evaluate potential career opportunities. In this article, Dr. Frederiksen provides seven branding tips for aspiring experts.