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Original Content is Critical to Growing a Practice

How does a business valuation appraiser become top of mind? For an expert to be top of mind in the mind of their target audience, this audience wants to see examples of the writer’s passion, personality, and perspective—the last item meaning, “show me how you would approach and solve this problem.” To do this, the writer needs original content. Content that is educational, a bit entertaining, and likely to ...

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