Really? How are professional fees determined? What role, if any, does the “market” have on this question. In this article, Rod Burkert shares his views on this matter. You get what you pay for. We hear this cliché most often in a pejorative sense, but is it true? How do we know? Take your practice … how do you determine the fees you set for your professional services? Only one answer makes sense, which you will undoubtedly agree with yet likely dismiss (read to the end). This QuickRead was inspired by a LinkedIn conversation with a BVFLS colleague. Here is…