What Prospects Believe About Our Pricing is What We Believe About Our Pricing When prospects say, “You’re too expensive” (and some inevitably will), we may have a problem. Because on the one hand, they may be telling us the truth (or their truth). But on the other hand, we think we are worth it. This article identifies two issues, suggests that there may be one impediment, and provides readers with resources on the subject of pricing services. That is an impactful statement. And of course, it is not quite THAT simple. But it goes a long way toward explaining why…
-
-
Not For Your DLOM, For Your Proposal Have you read any of the literature addressing value pricing? Ron Baker is the authority in this filed. In this article, Rod Burkert introduces the subject of pricing options, a menu of services and fee choices prospects can consider, so as to remove or mitigate price as an objection to hiring. Have you read any of the literature addressing value pricing? Ron Baker is the authority in this field. I highly recommend his book, Implementing Value Pricing: A Radical Business Model for Professional Firms, for an introduction to the basics and his Facebook…
-
How can your firm present different pricing options to customers, decide which pricing model is the best to use, and overcome pricing objections? Chris Baysden, for the Journal of Accountancy®, sits down with Ron Baker for this sixth in a series of Q&A sessions. To find out more on the Journal of Accountancy article, click: How to present your prices to customers.
-
Imagine, building your firms profits while also increasing client satisfaction. There may be some psychology to this. Consultant Ron Baker explains to Chris Baysden (for the AICPA) how offering different pricing options can help firms do just that in this Q&A. Find out more in the Journal of Accountancy® article, Q&A: To boost revenue, try offering these pricing options.