Tips for Marketing Your Skills and Services Whether you are just starting your career, considering going out on your own, or expanding your business, there are three steps that will make your journey easier: conduct a self-assessment, develop a business plan, and design a marketing strategy. Sounds simple enough, but most businesses fail within the first year simply because people skip one or more of these fundamental steps. Ms. Yeend will be presenting on this topic Wednesday, June 20, 2018, at the NACVA/CTI’s Annual Consultant’s Conference at Caesars Palace in Las Vegas, Nevada.