• Practice Management - QuickRead Top Story

    4 Worst Ways to Get New Clients

    That You Think Still Work What are the most effective ways to market professional services? In this article, Rod Burkert shares the four worst ways to get new clients. We all know the “generally accepted” marketing techniques to create referral opportunities that can lead to new clients. We also know the mileage of different techniques can vary. What if I could tell you the worst (and best) ways? Backed up by research? Well, I can. Because a while back, I attended Hinge Marketing’s Referral Marketing for Financial and Accounting Firms webinar. Hinge surveyed 1,691 referral sources in professional service firms…