The Marketing Funnel (Part II of II) In the August 2020 article, the author discussed five basic ways website planning and organization can result in sub-optimal results. In this article, the author drills down and looks at ways a website can fail to support a firm’s marketing funnel. The author explores the three key parts of the marketing funnel and shares where poorly designed websites come up short in each stage. In my previous post, I discussed five basic ways website planning and organization can result in sub-optimal results. In this post, I want to drill down and look at…