Survey Evidence in Food and Beverage False Labeling Class Actions With false labeling class actions on the rise, rigorously designed surveys can provide contextual clues needed to explain how the “reasonable consumer” makes purchasing decisions. The authors of the article discuss the importance of surveys to establish a basis for causation and damages, and several legal decisions on the very issue. With false labeling class actions on the rise, rigorously designed surveys can provide contextual clues needed to explain how the “reasonable consumer” makes purchasing decisions. In recent years, filings for food and beverage class actions have grown, especially those…
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Using Crowdsourcing to Perfect a Business Idea Some startup businesses are using crowdsourcing services to gather input from a large number of people and test their ideas and business strategies. This can be a wise strategy, as the best ideas may come from outsiders, said Elizabeth Gerber of Northwestern University. To read the full article in The New York Times, click: Crowdsourcing to Get Ideas, and Perhaps Save Money