What to Say Instead In sales, the wrong choice of words can erode trust, weaken your authority, and even cost you the project. The author shares what phrases undermine one’s expertise and offers suggestions on what to say instead. In sales (and that’s what you’re doing when you try to close a project with a prospect), every word matters. The wrong choice of words can erode trust, weaken your authority, and even cost you the project. If you’ve ever found yourself wondering why some prospects ghost you, it could be your language. So here are five words/phrases that—if you’re using—you…