Website vs. Social Media for Brand Destination

Website vs. Social Media for Brand Destination

With the explosion of new social media platforms over the last five to seven years, a dilemma has arisen for business owners in search of new customers or clients.  Is the standard company website obsolete?  Should businesses be reaching out to potential prospects through platforms like Twitter and Pinterest?  With Facebook standing at 500 million accounts, many companies are abandoning their standalone websites in lieu of a page on the social media giant’s site, but is this actually good for business?  In an interesting article for Search Engine Watch, Rebecca Murtagh explains how social media is best used as a tool to drive prospects back to home base, the company website, which should always be the destination for the brand.  Murtagh details how to increase ROI by using social media as a driver for website traffic, all while avoiding its limitations.