Chipotle: A Growth Story Ended (for Now at Least) by E. coli
What lessons can business owners learn from the experiences of others? Perhaps there is a lesson to pay attention to basics in the emerging situation at Chipotle Mexican Grill, Inc. Z. Christopher Mercer, founder and CEO of Mercer Capital, examines their performance between 2012 and mid-October 2015; Chipotle’s performance since the initial E. coli announcement; and the traditional valuation relationships between expected growth and risk.
To read the full article in Mercer Capital’s Financial Reporting Blog, click: Chipotle: A Growth Story Ended (for Now at Least) by E. coli.
This article is republished from Mercer Capital’s Financial Reporting Blog. It is reprinted with permission. To subscribe to the blog, visit: http://mercercapital.com/category/financialreportingblog/.