Take Up an Informed Contrarian View to Disrupt the Business Valuation Profession What frustrates you about our industry? Do you think your prospects, clients, and referral sources might feel the same way? What if you took a stand? What if you stood out by promising something different than the standard operating procedures your competitors follow? What frustrates you about our industry? There must be something you don’t like about why or how we do what we do. Do you think your prospects, clients, and referral sources might feel the same way? What if you took a stand? What if you…
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Steps to Immediately Take Before Focusing on Marketing In this month’s article, Rod Burkert details six positioning and marketing blunders too many appraisers are making with respect to building and growing a BVFLS practice. I just passed the seven-year milestone of launching my coaching career. And I have to say (as someone else has previously said), “I know a thing or two because I have seen a thing or two.” Here are six positioning and marketing blunders too many appraisers are making with respect to building and growing a BVFLS practice. Not Differentiating (Branding) Themselves Most consumers of BVFLS services…
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and How Can You Make it Work for You? In this article, Dr. Frederiksen discusses branding and the value and importance of maintaining and creating a brand.