brands Archives - QuickRead | News for the Financial Consulting Professional

QuickRead Top Story - Valuation/Appraisal

Can Brands Be Valued Using Relief from Royalty Method Only? Guidance from AICPA’s 2024 Accounting and Valuation Guide—Business Combinations

March 12, 2025

There are various methods used to value intangible assets. The relief from royalty method is based on the premise that there are royalty savings if the acquiror acquires the asset instead of licensing it. The value of the asset is calculated as the present value of after-tax royalty savings over the economic life of the asset. This article delves into the available methods used to value brands. When a company acquires another company, the acquiror may need to perform a purchase price allocation. In essence, the purchase price allocation (PPA) analysis apportions the purchase price to various tangible and intangible…

Continue Reading
Litigation Consulting - QuickRead Top Story - Valuation/Appraisal

COVID-19 and Bottom-Line Impacts in Trademark Litigation

December 9, 2020

A Q&A with Joel Steckel The immediate economic impacts of the COVID-19 pandemic extend beyond their most visible manifestations in the shutting of businesses and the dramatic rise in unemployment. A more subtle consequence that has arisen in the marketplace pertains to companies’ reputations. Brands and the public’s perception of them are impacted not only by a firm’s own actions but also by the actions of other market players. To explore the issues around negative effects on consumers’ brand perception in more depth, Vice President Rene Befurt and Associate Anne Cai spoke with Analysis Group’s academic affiliate Joel Steckel about…

Continue Reading
Practice Management - QuickRead Featured

What is Your Employer Brand

July 5, 2017

and How Can You Make it Work for You? In this article, Dr. Frederiksen discusses branding and the value and importance of maintaining and creating a brand.

Continue Reading
Mergers and Acquisitions/Exit Planning - Valuation/Appraisal

The Value of Brands in M&A

August 21, 2012

Acquiring Companies Need to Conduct a Brand Valuation Post-Acquisition to Comply with IFRS. Here’s Why it Makes Sense to Do it Before the Acquisition. As all companies complying with IFRS must carry out a brand valuation post acquisition for compliance, there’s a strong argument for carrying out the necessary due diligence and valuation beforehand, explains the marketing director of Intangible Business, in a piece first published in Finance Week. Valuing brands pre-acquisition helps management determine how much to pay, it can help finance the deal, prepare the team for integration and identify opportunities for the brand. Seeing as…

Continue Reading
QuickRead Featured - Valuation/Appraisal

What’s in a Name? How to Value Trademarks and Trade Names

July 17, 2012

Valuing Trademarks When Diamond Foods bought Kettle Foods, nearly 40 percent of its purchase price of $616M was paid for “brand intangibles.” How are such valuations determined and what are the drivers?

Continue Reading