And How to Become One We all know their names. They’re the industry stars that headline conferences and write the definitive books in their fields. Sometimes their names are known beyond their industries and they bring acclaim to their firms. We call these individuals Visible ExpertsSM, and it has become increasingly evident that they are changing the way professional services are purchased and understood. So what benefit, if any, does a firm derive from giving Visible Experts? In this article, Hinge Marketing’s Dr. Frederiksen reveals the findings.