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  • Practice Management - QuickPress

    What if Accountants Offered Work “In 30 Minutes Or It’s Free” or: “Absolutely, Positively Overnight”? It Could Change Everything!

    May 23, 2012

     . . . or at least  so opines Edi Osborne, of Mentor Plus, at CPA Trendlines.  She throws in a third promise you’ve probably heard but we couldn’t fit on the subject line:  “No Surprise Billing. Ever.”  More:   What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer.  Dominoes and Fed Ex looked at their marketplace and asked one simple question, “What is your number-one  frustration in dealing with pizza and package delivery?” Those frustrations were dissected and turned…

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