Options that Provide Superior Results Compared to Renting Marketers of accounting and valuation firms have long used e-mail marketing to nurture new and existing prospects. But what is the best way to develop a good list in the first place? This article provides seven proven strategies for building your firm’s e-mail list faster. Marketers of accounting and valuation firms have long used e-mail marketing to nurture new and existing prospects. But what is the best way to develop a good list in the first place? Here are seven proven strategies for building your e-mail list faster. More digital marketing tips…
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Over my 30-plus year career consulting on technology, I’ve encountered many mistakes my clients have made regarding hardware, software, and technology in general. As technology has become more integral and complicated, I’ve seen an increasing number of companies struggle with it. These problems aren’t just minor issues; in many cases they could threaten a company’s survival. To read the full article in Journal of Accountancy, click: Twelve Common Technology Mistakes You Should Avoid.
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In an enlightening article by McKinsey & Company, a compelling case is put forward for something you always felt was true, but couldn’t quite prove. When it comes to marketing professional services or products, good old-fashioned email is much more effective than social media. How much more effective is it? The report states that email is so significant in generating new business that it’s 40 times more effective than Facebook and Twitter combined. That isn’t a license to bombard potential clients or customers with spam. McKinsey lays out an explanation of how to maximize the benefits of email without alienating…