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How to Write a Case Story

In Nine Easy Steps Professionals marketing for their accounting, valuation, and finance already know that case stories can be powerful tools when selling your services. However, most case studies are dry, dull, and deadly. Even case studies built on the old challenge/solution/results model can be made more compelling. In this article, the author suggests several  ways to present a compelling case story. Pro ...

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Empathy at the Mediation Table

Understanding Another Person’s Point of View—A Fundamental Tool of Communication Empathy, when used appropriately is truly amazing. It strengthens and enriches our understanding of others, and enhances our ability to motivate them. Though there is no scientific way to measure the power of empathy, you can feel it when you use it, especially during mediation-type proceedings, when the opposing parties are fr ...

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