In Nine Easy Steps Professionals marketing for their accounting, valuation, and finance already know that case stories can be powerful tools when selling your services. However, most case studies are dry, dull, and deadly. Even case studies built on the old challenge/solution/results model can be made more compelling. In this article, the author suggests several ways to present a compelling case story. Professionals marketing for their accounting, valuation. and finance already know that case stories can be powerful tools when selling your services. However, most case studies are dry, dull. and deadly. Even case studies built on the old challenge/solution/results…
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Reading fiction has been said to increase people’s empathy and compassion. But does the research really bear that out? To read the full article in BBC, click: Does Reading Fiction Make Us Better People?
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Understanding Another Person’s Point of View—A Fundamental Tool of Communication Empathy, when used appropriately is truly amazing. It strengthens and enriches our understanding of others, and enhances our ability to motivate them. Though there is no scientific way to measure the power of empathy, you can feel it when you use it, especially during mediation-type proceedings, when the opposing parties are frozen in their positions on opposite sides of the dispute. In this article, Judge Caprathe shares techniques used to show empathy and how these have helped him mediate conflicts.