Thinking Through the Valuation Implications of COVID-19 As business valuation professionals, we are required to project the economic future of a business. In the past, valuation professionals used many sources of information to reduce the uncertainties inherent in valuation, key among them: 1) past performance, 2) industry reports, 3) company and/or stock sale data, and 4) cost of capital data. Now, valuation professionals are suddenly faced with these resources having lost much of their predictive value and reports are due. Throwing up one’s hands is not an option. Since very few valuation professionals have the prognostic abilities of Nostradamus, the…