A Case Study In articles published in The Value Examiner, “A Hybrid Approach to Estimating Company Specific Risk,” and “A Hybrid Approach to Determining Company Specific Risk: Using Monte Carlo Simulation,” the author explains the theoretical basis for using a company specific risk premium in the build-up method and presents a methodology for developing the company specific risk premium. Then he shows how to incorporate Monte Carlo simulation into the model. The model is a variation of David Wood’s MUM for allocating personal and business goodwill and the risk rate component model. The following article is a review of some…