Marketing is difficult. Yet, there are ways one can make more effective inroads. In this article, the author makes four suggestions to make your marketing efforts more effective. If the ultimate goal of your marketing effort is to increase the number of leads/prospects in your pipeline, the article includes some metrics one can measure to assess success. Do you know what is working and what is not with your ...

Reflections from an Experienced BV and Litigation Support Professional The author recalls that he originally thought that going solo was an ideal world. He distinctly recalls “I imagined hanging out my shingle and top shelf clients calling me to do their valuation projects on day one. Those clients would pay premium fees for my sage advice and bespoke reports. And the workflow would be steady.” Given his ye ...

In this article, the author shares with readers that a number of practitioners expect a slow 2022; this is a departure from the current work frenzy. He shares his advice regarding what to do in anticipation of that fear. I have been talking to many of my colleagues lately—mainly, those who specialize in tax purpose valuations. Collectively, they have been, and they are up to their a$$es in alligators—result ...