Turning Traditional Business Development on Its Head (Part I of II) Business development (BD) used to be simple: do good work for existing clients, be active in your local community, and watch the referrals roll in. To be a successful rainmaker for a firm, all a professional needed was a little confidence, some networking skills, and perhaps the occasional educational presentation. But BD has changed, driven by changes in the behavior of professional services buyers. Rather than ask a colleague about a business question, they began using search engines. In one industry after another, including professional services, digital transformation has…
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Beyond Keyword Placement—An Illustration for Search Engines to Find You In previous QuickRead articles, the author discussed the role blogging can play when marketing a firm’s services. When relevant articles are written and posted on a website, those articles can be found by prospects who are looking to solve a business challenge. But to ensure that blog posts are discovered, one needs to optimize them by adding keywords that prospects are searching for on search engines like Google. This process is discussed here. In previous articles, we discussed the role blogging can play when marketing your firm’s services. When relevant…
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Your Blog Posts Writing a blog is an achievement, in and of itself, but that is just the beginning. In this article, Dr. Frederiksen shares five steps you can take to effectively promote your blog posts. If you have written a blog post for your firm, well done! But before you start celebrating, you need to promote it. Why? The more targeted your promotion, the greater its reach, and the more likely that it will connect with qualified prospects. That, in turn, could mean new business, partnerships, and connections. Digital marketing tips like these can be found in Hinge’s How-To…
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And What You Can Do About It How are prospects discovering professional service organizations? While referrals are important, the evidence suggests that more and more prospects are using other channels to retain professional services.