Self-reflection and the Engagement Process The buying process begins when a prospect or a referral source considers you for a new engagement, or when a client considers you for a repeat performance. In this article, Rod Burkert reflects on this aspect of the engagement process. The buying process begins when a prospect or a referral source considers you for a new engagement, or when a client considers you for a repeat performance. And it almost always begins with the same question (or thought) from the buyer: What do I get by hiring you? So, what does that prospect, referral source,…
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For Prospects and Clients to Work With You One of the easy-to-implement practice development tips proposed by the author, who coaches, is this: If you are looking to build/grow your practice, start by making just one thing easier for your prospects and clients to use or understand. Identify something they do, read, or experience and answer this question: How could I make that easier? In this article, four courses of action are presented. One of the easy-to-implement practice development tips I talk about with coaching clients is this: If you’re looking to build/grow your practice, start by making just one…
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On Marketing Mistakes Generally, Bad Marketing Messages in Particular, Social Networking, and More Geoffrey James at Inc.com writes: “A few months ago, I traded emails with best-selling author Seth Godin on the subject of marketing inside small businesses. The more I read over the interview, the more I realize that his advice is priceless.” Here’s an excerpt of the interview. Read the whole piece for the rest of Seth Godin’s answers to Geoffrey.
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Jewels from Seth Godin, Harvey Mackay, Tony Robbins, Dale Carnegie, Napoleon Hill, and Others on Success, Vision, Health, and More This set of inspirational thoughts for the new year will galvanize you into action. “At the start of every year,” writes Geoffrey James, Sales Source columnist at Inc.com, “I create a list of quotes to guide and inspire me for the next 12 months. Here are the quotes I’ve selected for 2013.” Here are his first six. Read the full piece to find the others and see other Geoffrey James’ columns.