As a Strategic Marketing Tool for Your Organization How valuable is LinkedIn for marketing your firm? Yourself? Sources project that LinkedIn will have over 500 million users by 2020. In this article, Lee Frederiksen discusses how LinkedIn can be used to market an organization.
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When you “like” a company or group on Facebook, you may unwittingly be surrendering certain legal rights. J. Carlton Collins, Journal of Accountancy’s contributing editor, discusses some of the pitfalls and what could potentially happen. To find out more on Journal of Accountancy’s article, click: Social Media: Be Careful What You “Like”.
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Not all Social Networks Are Created Equal Has your firm embraced social media? Be ready! The days of ignoring social media are long gone. Professional services firms looking to accelerate their growth need to embrace social media and dedicate the resources needed to create a strategy, implement it, and track it. In this article, the author presents research on the impact and value of social media to professional service organizations.
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The Growing Importance of Social Media and Marketing Expertise Referrals are an old standard—perhaps the old standard—for growing your practice. For the better part of the last century, firms have worked under a simple assumption: do good work for your clients, network with referral sources such as attorneys and CPAs, and you will win new business through referrals. In this article, the author discusses the viability of this and emerging models.
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In an enlightening article by McKinsey & Company, a compelling case is put forward for something you always felt was true, but couldn’t quite prove. When it comes to marketing professional services or products, good old-fashioned email is much more effective than social media. How much more effective is it? The report states that email is so significant in generating new business that it’s 40 times more effective than Facebook and Twitter combined. That isn’t a license to bombard potential clients or customers with spam. McKinsey lays out an explanation of how to maximize the benefits of email without alienating…
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Six Out of 10 Small-Business Owners Buy Business Benefits of Social Media; 41% Prefer LinkedIn; Only 3% Vouch for Twitter Not that that stopped Twitter from getting a $9B valuation this last week. Emily Maltby and Shira Ovide report that the Wall Street Journal and Vistage International recently surveyed 835 small business owners. Here are the results.
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If you’re still trying to figure out whether and how your practice should have a social media strategy, don’t worry—lots of other folks are too. This simple graphic should help you understand your choices: It’s really quite simple once you break it down. . . . and we know a lot of you have spent time as expert witnesses, or doing litigation preparedness work for your clients. But are you ready to go up against a firm like this?