A Guide to Understanding Social Media Influenced Income for Valuation Professionals While the influencer industry has created numerous opportunities for creators and brands alike, it also presents significant risks. This article aims to explore the challenges faced in this industry and offer insights into how to examine and assess these risks when performing a valuation analysis or assisting with litigation matters involving someone in the influencer industry. The rise of social media has transformed the landscape of marketing and personal branding, leading the way for a new breed of entrepreneurs known as influencers. These individuals leverage their online presence to…
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Answer These Five Questions How do you know if social networking will work for you? If you are using social media and not getting results, are you wasting precious time? If you are not using social media, are you missing out on a gaping opportunity? The author of this article has invested about 16 years on LinkedIn and about five years on YouTube. Based on what he has done and the results he has achieved in those years, here are five questions he raises that can answer if social networking will work for you … and whether you should make…
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If I Were Starting Today Business valuation and financial litigation services (BVFLS) practitioners—since the COVID-19 disruption—have embraced the use of social media. Yet, some BVFLS practitioners remain on the sidelines. In this article, Rod Burkert shares 10 social networking tactics he would use today to build his BVFLS practice. One thing I have seen since COVID-19 began is the uptick in social media usage by business valuation and financial litigation services (BVFLS) professionals … first, by those who were already using social media and who were amping up their efforts, and second, by those who were not previously using social…
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For Finding Guest Blogging Opportunities Have you considered an article you have written on another website, posting a guest blog? What are the benefits? How hard is it to get or become a guest blogger? In this article, the author discusses the opportunities of posting a guest blog. [su_pullquote align=”right”]Resources: Get Published in QuickRead[/su_pullquote] Have you ever considered writing a guest blog to reach new audiences? If you already post blogs on your own site, guest blogging may be much easier than you would think. More importantly, doing so is also a great way to expand your audience, promote your thought…
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Options that Provide Superior Results Compared to Renting Marketers of accounting and valuation firms have long used e-mail marketing to nurture new and existing prospects. But what is the best way to develop a good list in the first place? This article provides seven proven strategies for building your firm’s e-mail list faster. Marketers of accounting and valuation firms have long used e-mail marketing to nurture new and existing prospects. But what is the best way to develop a good list in the first place? Here are seven proven strategies for building your e-mail list faster. More digital marketing tips…
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Your Blog Posts Writing a blog is an achievement, in and of itself, but that is just the beginning. In this article, Dr. Frederiksen shares five steps you can take to effectively promote your blog posts. If you have written a blog post for your firm, well done! But before you start celebrating, you need to promote it. Why? The more targeted your promotion, the greater its reach, and the more likely that it will connect with qualified prospects. That, in turn, could mean new business, partnerships, and connections. Digital marketing tips like these can be found in Hinge’s How-To…
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Or, Why Aren’t You Hosting Your Own Content? (Part I of III) Many of us create content for, and market on, social media platforms—like LinkedIn, YouTube, Facebook, and Twitter. The questions are: Is this a dangerous practice? And if so, what should we be doing instead? Many of us create content for, and market on, social media platforms, like: LinkedIn, YouTube, Facebook, and Twitter. The questions are: Is this a dangerous practice? And if so, what should we be doing instead? What is Digital Sharecropping? Originally, the term “sharecropping” referred to a farming practice that became common after the Civil…
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I’ll get this assignment started as soon as I’ve checked Facebook. And Instagram. And Gmail. Oh, is it time for lunch already? Sound familiar? Most people arrive at work with good intentions, planning to be productive, collaborative, and successful, according to Greg Dewald, chief executive of Bright!Tax. “In the internet age, though, this can actually be a big challenge, as we are constantly bombarded with social signals and alerts that divert our attention,” he said. To read the full article in Financial Management, click: Apps to Help You Focus Online.
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Referral Marketing Strategy The author discusses how professionals should go about creating a customized referral marketing strategy. It begins by choosing a focus. Next, it involves the creation and posting of educational content that creates a clear connection between prospects’ challenges and your firm’s expertise. The key is creating the funnel content. The author describes the steps to create such funnel and how that will lead to more successful connections and possibly engagements.
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Creating Visibility and Personal Brand Recognition In this article, Dr. Frederiksen provides seven branding tips for aspiring experts.
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Social media does not have to be time-consuming. Increase the effectiveness of your firm’s social media outreach by connecting with the right people, posting different content on different social networks, and using an appropriate profile image. To read the full article in InvestmentNews, click: How to Achieve Social Media Success in 15 Minutes or Less.
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Defining Rights and Establishing Control to Protect Your Firm and Clients In this article, the authors propose best practices used to establish acceptable use policies (AUP). These AUPs define rights and establish controls that protect the firm and client information.
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and How Can You Make it Work for You? In this article, Dr. Frederiksen discusses branding and the value and importance of maintaining and creating a brand.
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Social media presents risks and opportunities. Demonstrating expertise and reaching new clients are among the ways social medial can be valuable for finance professionals. Sean Stein Smith, assistant professor at Rutgers, discusses how you can utilize this tool to your benefit. To read the full article in the Journal of Accountancy, click: 4 Ways Accountants Can Get More Out of Social Media.
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What to Ask and Look for When You Need a Forensic Expert In today’s legal environment, it is not sufficient to present unsubstantiated evidence. Many subject matter experts do not properly substantiate their findings. When hiring a subject matter expert, careful screening is crucial to choose an expert with superior skills and credibility. This article presents methodologies by which you can perform proper due diligence on your prospective subject matter expert.
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Electronic Communication can be Fraught with Peril for the Unwary CPA Electronic communication can be fraught with peril for the unwary professional. CPAs who become over-reliant on this form of communication confront increased professional liability risk. This column explores some of the more common risks CPAs may encounter with electronic communication and discusses how a professional can make appropriate use of the media while avoiding potential liability exposure.
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Shift Your Investment Effort How much should a high-growth firm invest in marketing? What techniques or investments pay off more—traditional or social marketing? What should a high-growth marketing firm expect from these investments? How do results differ from firms that are not growing? How do high-growth firms differ from other firms? In this article, Dr. Frederiksen answers these and other questions.
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How to Safely Harness the Power of Social Media to Promote Your Firm Social media can be the best way to spread the word about your firm’s offerings. However, you may want to develop a policy to establish parameters to meet challenges and satisfy compliance requirements, all while spreading the word about what you can do for your clients. Blane Warrene, guest blogger from MobileGuard, explains what you need to do. To read the full article in AICPA Insights, click: 4 Steps to Creating a Social Media Policy for Your Firm.
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It is not Just About More “Clicks” How important is a website? In this article, Dr. Lee Frederiksen shares what his research reveals about high-performing websites; it is not about more clicks.
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And What You Can Do About It How are prospects discovering professional service organizations? While referrals are important, the evidence suggests that more and more prospects are using other channels to retain professional services.