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Intangible Brand Values Spark Appraisal Debate—HotelNewsNow.com

Is Brand Value Best Calculated by Deducting and Capitalizing Franchise and Management Fees?  Or by Weighing Brand Value as a Factor of Revenue?   A debate is swirling in the appraisal community regarding the value of intangibles, most notably brand affiliation, reports Patrick Maycock at HotelNewsNow.com.  While one party holds to a more traditional viewpoint that calculates such intangibles by deducting an ...

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