Last month, Rod Burkert wrote about the four worst ways to generate new clients. Well, then there has to be the four best ways—right?! Read on! Here, Rod Burkert describes what you must do more of to get new clients. Last month, I wrote about the four worst ways to generate new clients. Well, then there has to be the four best ways—right?! Read on! For most businesses, getting referrals is usually a top marketing priority. Who is going to discourage referrals, right?! And while we know referrals are important, do we understand how they actually work (or not)? That…
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That You Think Still Work What are the most effective ways to market professional services? In this article, Rod Burkert shares the four worst ways to get new clients. We all know the “generally accepted” marketing techniques to create referral opportunities that can lead to new clients. We also know the mileage of different techniques can vary. What if I could tell you the worst (and best) ways? Backed up by research? Well, I can. Because a while back, I attended Hinge Marketing’s Referral Marketing for Financial and Accounting Firms webinar. Hinge surveyed 1,691 referral sources in professional service firms…
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For Finding Guest Blogging Opportunities Have you considered an article you have written on another website, posting a guest blog? What are the benefits? How hard is it to get or become a guest blogger? In this article, the author discusses the opportunities of posting a guest blog. [su_pullquote align=”right”]Resources: Get Published in QuickRead[/su_pullquote] Have you ever considered writing a guest blog to reach new audiences? If you already post blogs on your own site, guest blogging may be much easier than you would think. More importantly, doing so is also a great way to expand your audience, promote your thought…
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Engage the audience! Conducting webinars is a great way to accomplish that goal; however, it is important to understand how the topic selected can have a dramatic effect on its success. Just as a great headline can hook readers, a good webinar topic will bring in more attendees—and the more people who attend, the more opportunities will arise for the speaker and his or her firm to sell services. This article discusses what it takes to develop a winning webinar topic.