The Four Pillar Framework Rod Burkert has been spreading the gospel about BVFLS practice development since 2013. In this article, he discusses a framework that he has developed and can be used to close the gap between the practice you have and the practice you want. The people I talk to all seem to have slightly different ideas about practice development. Here is one definition from a Forbes article that I like: “Business development is the creation of long-term value for an organization from customers, markets, and relationships.” A good definition, especially at the level of a large firm. But…
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Nine Steps to Engage Your Audience Hinge’s latest research on high-growth accounting and financial services firms makes the case that your firm should consider adding educational webinars into your marketing mix. Hinge’s latest research on high-growth accounting and financial services firms makes the case that your firm should consider adding educational webinars into your marketing mix. Why? Well only 34.9% of these firms reported that they conducted webinars last year—and it seems that for those who did, they were worth the effort. In terms of perceived impact, conducting educational webinars was the third most impactful marketing technique used in this…