Intellectual Property - QuickPress

Valuation of Customer-Related Assets

customer-assetsWhat is key in considering the value of customer-related intangible assets?  Lucas M. Parris, senior member of Mercer Capital’s Financial Reporting Valuation Group, examines what attributes are important and their valuation.

To read the full article in Mercer Capital’s Financial Reporting Blog, click: Valuation of Customer-Related Assets.

This article is republished from Mercer Capital’s Financial Reporting Blog.  It is reprinted with permission.  To subscribe to the blog, visit: http://mercercapital.com/category/financialreportingblog/.

The National Association of Certified Valuators and Analysts (NACVA) supports the users of business and intangible asset valuation services and financial forensic services, including damages determinations of all kinds and fraud detection and prevention, by training and certifying financial professionals in these disciplines.