Owner Personality Strongly Affects Business Value. Learn How. As consultants work with business owners to plan successful exit options, it’s helpful to spend some time thinking about how the business was built. Paul Brown here describes how different owner personality types—described here as “Mountain Lions,” “Wolf Packs,” “Beavers,” or “Ants”—tend to build quite different sorts of businesses. Different approaches to taking risk, building management strength, and investing in long-term business structure can radically affect final business value. Here’s how.