What Happens When Companies Ignore Disruptive Innovation
One mistake companies make is assuming that disruptive innovations will target the low end of the market. This may cause them to overlook potentially industry-changing ideas and stick with old infrastructure for too long. Maxwell Wessel, venture capitalist at Sapphire Ventures, explains the issue and what’s needed to overcome it.
To read the full article in the Harvard Business Review, click: How Big Data is Changing Disruptive Innovation.
