Marketing During COVID-19 and Beyond Over the past few months, COVID-19 has become a household word, and shelter-in-place orders have rocked the business world. Small wonder that the concept of virtual marketing and business development has jumped to center stage. Nearly overnight, thousands of professional services firms have begun scrambling to figure out how to replace the only marketing approach they ha ...

Is your firm inadvertently pushing its best staff out the door?  Mark Koziel, CPA, CGMA, explains the four most common mistakes to avoid to retain talent and to best use employees' skills. To read the full article in AICPA Insights, click: Four Great Ways to Lose Talent. ...

Creating Visibility and Personal Brand Recognition In this article, Dr. Frederiksen provides seven branding tips for aspiring experts. ...

Drop the Excuses and Start Networking You're never too busy to build trust with your colleagues or meet new contacts, writes Peter Economy.  You'll miss out on opportunities if you avoid networking events because you think you're too busy or unlikely to meet anyone important. To read the full article in Inc., click: 10 Networking Mistakes That Get in the Way of Your Success. ...

The informational interview can show off your initiative and soft skills to a potential employer.  However, the convenience of online fact gathering has caused the informational interview to fade.  But, as Sabine Vollmer, senior editor of CGMA Magazine, explains, a new generation of job-seekers is rediscovering this classic networking tactic. To read the full article in CGMA Magazine, click: How to Turn a C ...

Grow and Retain Your Referral Base Today’s valuation firms rely heavily on referrals to produce new leads and revenues. According to a new study by NACVA and Hinge Marketing, most firms could be getting far more referrals if they made a few changes to their marketing. This article shares the findings. ...

A Balance of Valuation and Litigation Work; Secrets to Enhanced Productivity Marcie Bour, Founder and President of the Florida Business Valuation Group, offers tips and strategies on time management, favorite appraisal tools, marketing strategies, the benefits of client diversification, and the value of networking and seeking out mentors. ...