Brand Valuation: The Methodologies

In Berquist v. Commissioner, Judge Swift Finds a Company’s Pending Liquidation is Relevant and Foreseeable.

Brand valuation is becoming an ever more critical business as intangible assets are increasingly being recognized as highly valued property, writes Sophie Roberts in Intellectual Property.  Consider: A vast majority of work your business is already doing today almost certainly affects brand value. Whether it’s business transactions (M&A, partnership, licensing negotiation, accounting compliance) or litigation (damage/loss calculations, royalty rate issues, IP infringement) or internal marketing (brand management, marketing ROI calculation and investment), brand value is key.  Here’s informed analysis on today’s existing law, brand value standards, and the pros and cons of choosing the market approach, cost approach, or income approach to value your brand.

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