Cut Down on Email, Increase Your Biz Dev

Cut Down on Email, Increase Your Biz Dev

So advise Bret Owens and Dan Markovitz at AccountingToday:

Too many CPAs begin the day reading through their email inbox. No doubt, reputations depend on near instantaneous client service. But let’s face it—if the only value you’re providing for your client is rapid response, you’ll eventually be replaced by someone in Mumbai, Shenzhen or some other time zone who can respond even faster.

Moreover, that level of service comes at a cost: CPAs become reactive rather than proactive. No matter how quickly they respond, they are always fighting fires, always behind the curve.

Read the full article here.

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