Crowdsourcing to Get Ideas, and Perhaps Save Money

Using Crowdsourcing to Perfect a Business Idea

Some startup businesses are using crowdsourcing services to gather input from a large number of people and test their ideas and business strategies.  This can be a wise strategy, as the best ideas may come from outsiders, said Elizabeth Gerber of Northwestern University.

To read the full article in The New York Times, click: Crowdsourcing to Get Ideas, and Perhaps Save Money